Still, many small and medium businesses stay faithful, for better or for worse, to managing all conversations with customers via the WhatsApp web for Business app. In 2022, WhatsApp Business API is much more accessible. However, that was in 2018 which is long gone. ![]() While the API offered the necessary business tools to automate, sort, and quickly respond to messages, only carefully selected large enterprises were chosen to test this beta solution which also wasn't that cheap. Using the WhatsApp Business web feature to provide customer support became a real hit.Ī few months after, the messaging app rolled out its beta of WhatsApp Business API advertising it as a WhatsApp solution for large enterprises. When WhatsApp first introduced the possibility of a business account with small business owners in mind, companies jumped at the chance - not just the small ones.
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